LinkedIn Growth Campus 2021
Who is this program for?
Grow your B2B-business, find top-talent and multiply the reach of your company brand. See your sales skyrocketing, while saving hundred thousands of Euros in ads.
Channelize the efforts of the leadership teams of your startups with a system to decrease their time to market, 10X B2B sales KPI’s and win scarce talent, without burning cash on ads.
Establish the thought leadership of your consulting firm on LinkedIn and become the lighthouse expert for your field. Easily win customers and talent with your brand authority.
Create a community of loyal followers and win clients on autopilot. This enables you to take on only the clients that you really want to work with and feel free to ask for above average prices.
Multiply your sales, reduce sales cycles and save time on repetitive tasks by hyper-targeting your customers and using the most effective LinkedIn sales strategies.
Save headhunting costs and decrease time-to-hire by boosting your employer brand and raising your outreach messaging game on LinkedIn.
Want to learn what content strategies and content types work in LinkedIn in 2021? We help you to become world class. Also we may partner with you and connect you with our existing clients to bring you additional business.
Want to learn which advanced direct messaging campaigns work and which tools to use on LinkedIn in 2021? Step up your game to become one of the best outreach experts on LinkedIn.
Multiply Your Impact.
Skyrocket B2B Sales
Imagine waking up in the morning and find pre-qualified sales-call requests in your inbox. Because you have doubled your lead-generation and tripled sales closing rates, you now can concentrate on the opportunities that have the best fit, highest profit and shortest sales-cycle.
Stop chasing top talent! Instead, have the industry's top talent request to work with you. Showcase how amazing it is to work with you and your team. Demonstrate the values that you live and win trust.
Establish Brand Authority
Two birds with one stone: establish your corporate brand authority in the market by becoming a personal brand yourself. Win trust and become the top-of-mind expert customers and job seekers turn to first.
Do it like Michael.
The Results After 6 Months
Lift in content reach
Total LinkedIn content views
Accepted connection requests
Increase in Followers
Booked sales calls
Positioned as a leading expert for marketing & sales digitization.
Optimized sales KPIs by 10X.
Talent Acquisition Optimized
Hired top talent while saving 10-thousands of headhunter costs.
CEO & Founder of MPCG,
former CEO of OBI
This is how he started:
Michael posted 2x a week, had 1.400 contacts and didn’t generate any business through LinkedIn.
He had one challenge: scaling up.
Post views / month
Booked sales calls
STEP 1: PROFILE OPTIMIZATION
Michael learned how to create a LinkedIn profile that is:
Perfectly aligned to MPCG’s marketing strategy
Positions him as an industry leader
Is optimized to win clients and top-talent
STEP 2: NETWORK GROWTH
He grew his connections from 1.500 to 15.000 by:
- Identifying the exact target-group segments
- Sending out personalized connection requests
Accepted connection requests
STEP 3: VIRAL CONTENT MIX
He managed to push his thought leadership with viral content because he:
- Optimized his content for his target audience
- Hacked the LinkedIn algorithm
- Chose smart storytelling methods
His first post already went viral with over one million views.
STEP 4: SMART OUTREACH
Using modern outreach techniques Michael managed to:
- Build online rapport
- Focus on the best-suited opportunities
- Grow revenue with sales calls
MPCG optimized their KPIs & maxed out their projects.
Booked Sales Calls
Generated Sales Revenue
STEP 5: Hiring top talent
MPCG hired top talent without spending money on recruitment by:
- Hyper-targeting ideal candidates
- Creating a 2-step-connection campaign
STEP 6: Personal Brand Reflection
Our 360° YOU Model of Personal Branding™:
- Helped Michael through a powerful reflection process
- Taught him branding strategies to position himself in the market
- Continues to keep his brand consistent across every channel
STEP 7: Continuous Optimization
Michael’s increases his impact on LinkedIn every day, by:
- Using advanced tools to record and analyze a large set of valuable hard data
- Running experiments to fine-tune his activities towards his target group
- Integrating what he learned into his daily processes
Want to do it like Michael?
What you’ll get.
The big three.
Get access to the LinkedIn Growth Campus. The only program built with a holistic perspective. A combination of Personal Branding, Social Selling and Content Marketing taught by a worldwide team of absolute experts in their domains.
With Growth Hacking strategies you will: grow a hyper-targeted network, save time with smart tools & processes, maximize your reach and learn how to ride the LinkedIn algorithm.
Long lasting transformation.
This program is designed to smoothly integrate into your everyday life. With just 1 hour per day, you will gain long-lasting habits that will turn your personal brand into a powerful asset.
C is for community.
You will join a community of high-level entrepreneurs and leaders. Students and alumni that are experts in their field and that will be happy to connect with you and exchange ideas. The best place for inspiration, feedback and support.
Cutting edge strategies
Every week you’ll have a group coaching call with our personal branding, social selling and content marketing experts. Here you can answer any questions you might have stumbled upon.
From strategy to tools.
This course is not only theoretical and not only practical. It will guide you from conceptualizing your brand and elaborating growth strategies to implementation, with a complete step-by-step approach.
I had to hire 3 more employees to cope with the new customers I won
Meet the Coaches.
Content Marketing Lead Coach
CEO & Founder of GrowthClub and Founder of imagineGROWTH Institute
Hey, I’m Adi.
My agency GrowthClub is one of the top 3 LinkedIn agencies in the world.
In our first year, we generated 1.2 million EUR in revenue and hired a team of 30 employees. The LinkedIn algorithm is already tired of me as I’ve done everything there is when it comes to content on LinkedIn.
Hey, I’m Alex.
I’ve worked 10 years leading the market entry of new software. But when I finally got serious about Social Selling on LinkedIn my life changed. I got 9 incoming C-level leads in the 1st week and $500k revenue in the 1st year.
I’ve built solution-focused business models, multi-million dollar businesses and generated 10X customer ROIs.
Social Selling Lead Coach
CEO & Founder of imagineGROWTH Institute
Marc B. Eichner
Branding Lead Coach
CEO & Founder of imagineGROWTH Institute
Hey, I’m Marc.
I developed the 360° YOU Model of Personal Branding and coached over 40 people into their most powerful and authentic personal brand.
I've been an entrepreneur since I was 15. Digital marketing helped me in rescuing a company from bankruptcy and generating 10X customer ROIs.
An expert for each field incredibly valuable. Everyone has a deep expertise in the digital industry and scaled up multimillion euro businesses.
What's the course like.
OVER 30H CONTENT
This course gives you over 30hrs of content for you to follow at your own pace. We will train you and save you time wherever possible with templates, examples and step-by-step guides.
Leading experts will personally coach you in their domain. Making sure to integrate their knowledge into your life and your business’, in the speed that’s best for you.
24/7 SUPPORT & COMMUNITY
We’ve got your back along with your complete learning and implementation experience. Get feedback both from our experts and from your peers in our support community on Slack.
LinkedIn Growth Campus Contents
Select each module to found out more.
An overview with useful templates to get you started. A group coaching call to meet your coaches and peers.
Understand the network foundation of social selling, how to apply it to your own network and how to use Sales Navigator; Learn about market, segmentation, how to use the buying center, campaigns for target groups and your social media persona.
Get a network & sales campaigns overview; Learn how to use advanced LinkedIn tools; Find out how to design and run connection and messaging campaigns;
Get an overview of content Marketing; Discover the LinkedIn content types that work the best; Change your mindset; Go deeper in experiential stories and experiential story outlines;
Learn how to ideate and promote content; Understand different methods to push audience interaction; Get giveaway posts and define content outlines and OTS;
An overview of content management & analytics; A deeper look into content management & analytics; Learn how to use Trello, Slideposts and content outlines.
A next level overview of Content Marketing with additional content types and useful tools; A copywriting masterclass with the best techniques for LinkedIn video creation;
An overview of personal branding and of personal brand statement; Look into common products, goals, who are the experts & the competitors; Grasp results, methods, objections and what are the proofs of success; Learn how to create your statement.
Learn how to build your Personal Brand Compass that is going to guide your personal brand; How to define strengths & values - introspection; Learn how to integrate strengths & values into the personal brand compass and to evaluate your compass.
Now it is time to visualize your personal brand. Develop guidelines and elements that make you stand out from your competition and that help you to create a consistent visual brand image across channels.
Create a profile that converts your visitors into customers, that ranks amazingly on LinkedIn & Google Search. Learn about Growth Hacks on how to make your profile even more powerful.
The LinkedIn Growth Campus was the best training investment of my career
LinkedIn Growth Campus 2021
More than 40 high profile professionals are part of the LinkedIn Growth Campus already. Join them!
We support change-makers. For students and people in low income countries 50% off - Apply Here
Learn more about the most frequent questions and answers
Start now and do the program in your own pace.
LinkedIn Growth Campus is a course on how to improve your LinkedIn’s potential to its fullest. It makes it possible to access our content, join our community and be coached by our experts.
Besides the three months (Lite) / 12 months (Pro & Premium) that you’ve paid for, a followup-subscription will grant you access to our content, community on slack and group coaching sessions. As long as your subscription is valid, so is your access.
When you have enrolled to the LinkedIn Growth Campus with your LinkedIn Sign In, a link to our platform will be sent to your email. Your invite to Slack and the group coaching sessions will follow within 48 hours during weekdays.
Pricing & Payment
Usually the LinkedIn Growth Campus costs 2.997 € for 3 months access. We discounted the LinkedIn Growth Campus 2021 Early Access to only 997 € for 3 months access. Thereafter the subscription costs 99 € a month.
They are not included but the course is made with several free tools or alternatives to the paid tools. We will also let you know which ones of the paid tools are the most worthy and how to use them.
You may be charged VAT depending on your location. You will see the VAT displayed at the checkout.