LinkedIn Growth Campus 2021

Learn how to generate 100+ sales calls a month, make over 1 million € in the first year and cut recruiting expenses, with strategies of the top 3 LinkedIn agencies in the world.
ONLY 1 hour per day and NO money on ads.

Who is this program for?

Who are you? Select to know more.

Entrepreneurs

Grow your B2B-business, find top-talent and multiply the reach of your company brand. See your sales skyrocketing, while saving hundred thousands of Euros in ads.

Investors

Channelize the efforts of the leadership teams of your startups with a system to decrease their time to market, 10X B2B sales KPI’s and win scarce talent, without burning cash on ads.

Consultants

Establish the thought leadership of your consulting firm on LinkedIn and become the lighthouse expert for your field. Easily win customers and talent with your brand authority.

Coaches

Create a community of loyal followers and win clients on autopilot. This enables you to take on only the clients that you really want to work with and feel free to ask for above average prices.

Sales Experts

Multiply your sales, reduce sales cycles and save time on repetitive tasks by hyper-targeting your customers and using the most effective LinkedIn sales strategies.

Recruiters

Save headhunting costs and decrease time-to-hire by boosting your employer brand and raising your outreach messaging game on LinkedIn.

Copy Writers

Want to learn what content strategies and content types work in LinkedIn in 2021? We help you to become world class. Also we may partner with you and connect you with our existing clients to bring you additional business.

Outreach Experts

Want to learn which advanced direct messaging campaigns work and which tools to use on LinkedIn in 2021? Step up your game to become one of the best outreach experts on LinkedIn.

Multiply Your Impact.

What are your goals?

Skyrocket B2B Sales

Imagine waking up in the morning and find pre-qualified sales-call requests in your inbox. Because you have doubled your lead-generation and tripled sales closing rates, you now can concentrate on the opportunities that have the best fit, highest profit and shortest sales-cycle. 

Win Top-Talent

Stop chasing top talent! Instead, have the industry's top talent request to work with you. Showcase how amazing it is to work with you and your team. Demonstrate the values that you live and win trust.

Establish Brand Authority

Two birds with one stone: establish your corporate brand authority in the market by becoming a personal brand yourself. Win trust and become the top-of-mind expert customers and job seekers turn to first. 

Do it like Michael.


The Results After 6 Months

900.000 %
Lift in content reach

9 M+
Total LinkedIn content views

63 %
Accepted connection requests

1.000 %
Increase in Followers

14.000
New Followers

105
Booked sales calls

Top-Of-Mind Expert

Positioned as a leading expert for marketing & sales digitization.

Lead-Generation Maxed

Optimized sales KPIs by 10X.

Talent Acquisition Optimized

Hired top talent while saving 10-thousands of headhunter costs.

Michael Prothmann
CEO & Founder of MPCG,
former CEO of OBI

This is how he started:

Michael posted 2x a week, had 1.400 contacts and didn’t generate any business through LinkedIn.


He had one challenge: scaling up.

1.200
Post views / month

0
Booked sales calls

0 €
Sales Revenue

STEP 1: PROFILE OPTIMIZATION
Michael learned how to create a LinkedIn profile that is:

  • Perfectly aligned to MPCG’s marketing strategy

  • Positions him as an industry leader

  • Is optimized to win clients and top-talent

STEP 2: NETWORK GROWTH
He grew his connections from 1.500 to 15.000 by:

  • Identifying the exact target-group segments
  • Sending out personalized connection requests

63%
Accepted connection requests

15.000
Support

STEP 3: VIRAL CONTENT MIX
He managed to push his thought leadership with viral content because he:

  • Optimized his content for his target audience
  • Hacked the LinkedIn algorithm 
  • Chose smart storytelling methods

His average views on a post are 26.000 peaking at 1.2 million.

Personal Stories

STEP 4: SMART OUTREACH
Using modern outreach techniques Michael managed to:

  • Build online rapport
  • Focus on the best-suited opportunities
  • Grow revenue with sales calls

MPCG optimized their KPIs & maxed out their projects.

105
Booked sales calls

STEP 5: Hiring top talent
MPCG hired top talent without spending money on recruitment by:

  • Hyper-targeting ideal candidates
  • Creating a 2-step-connection campaign

STEP 6: Personal Brand Reflection
Our 360° YOU Model of Personal Branding™:

  • Helped Michael through a powerful reflection process
  • Taught him branding strategies to position himself in the market
  • Continues to keep his brand consistent across every channel

STEP 7: Continuous Optimization
Michael’s increases his impact on LinkedIn every day, by:

  • Using advanced tools to record and analyze a large set of valuable hard data
  • Running experiments to fine-tune his activities towards his target group
  • Integrating what he learned into his daily processes

Want to do it like Michael? 

What you’ll get.

The big three.

Get access to the LinkedIn Growth Campus. The only program built with a holistic perspective. A combination of Personal Branding, Social Selling and Content Marketing taught by a worldwide team of absolute experts in their domains.

Quick results.

With Growth Hacking strategies you will: grow a hyper-targeted network, save time with smart tools & processes, maximize your reach and learn how to ride the LinkedIn algorithm.

Long lasting transformation.

This program is designed to smoothly integrate into your everyday life. With just 1 hour per day, you will gain long-lasting habits that will turn your personal brand into a powerful asset.

C is for community.

You will join a community of high-level entrepreneurs and leaders. Students and alumni that are experts in their field and that will be happy to connect with you and exchange ideas. The best place for inspiration, feedback and support.

Cutting edge strategies

Every week you’ll have a group coaching call with our personal branding, social selling and content marketing experts. Here you can answer any questions you might have stumbled upon.

From strategy to tools.

This course is not only theoretical and not only practical. It will guide you from conceptualizing your brand and elaborating growth strategies to implementation, with a complete step-by-step approach.

I had to hire 3 more employees to cope with the new customers I won


Laurent Burdin

CEO & Founder, Space & Lemon

Meet the Coaches.

Adi Suja

Content Marketing Lead Coach

CEO & Founder of GrowthClub and Founder of imagineGROWTH Institute

Hey, I’m Adi.


My agency GrowthClub is one of the top 3 LinkedIn agencies in the world.

 
In our first year, we generated 1.2 million EUR in revenue and hired a team of 30 employees. The LinkedIn algorithm is already tired of me as I’ve done everything there is when it comes to content on LinkedIn.

Hey, I’m Alex.


I’ve worked 10 years leading the market entry of new software. But when I finally got serious about Social Selling on LinkedIn my life changed. I got 9 incoming C-level leads in the 1st week and $500k revenue in the 1st year.


I’ve built solution-focused business models, multi-million dollar businesses and generated 10X customer ROIs.

Alex Gesell

Social Selling Lead Coach

CEO & Founder of imagineGROWTH Institute

Marc B. Eichner

Branding Lead Coach

CEO & Founder of imagineGROWTH Institute

Hey, I’m Marc.


I developed the 360° YOU Model of Personal Branding and coached over 40 people into their most powerful and authentic personal brand.


I've been an entrepreneur since I was 15. Digital marketing helped me in rescuing a company from bankruptcy and generating 10X customer ROIs. 

An expert for each field incredibly valuable. Everyone has a deep expertise in the digital industry and scaled up multimillion euro businesses.


Michael Prothmann

CEO & Founder, MPCG

What's the course like.

OVER 30H CONTENT


This course gives you over 30hrs of content for you to follow at your own pace. We will train you and save you time wherever possible with templates, examples and step-by-step guides. 

WEEKLY COACHING


Leading experts will personally coach you in their domain. Making sure to integrate their knowledge into your life and your business’, in the speed that’s best for you.

24/7 SUPPORT & COMMUNITY 


We’ve got your back along with your complete learning and implementation experience. Get feedback both from our experts and from your peers in our support community on Slack.

LinkedIn Growth Campus Contents

Select each module to found out more.

Module 1: Get Started

An overview with useful templates to get you started. A group coaching call to meet your coaches and peers.

Module 2: Network Foundation

Understand the network foundation of social selling, how to apply it to your own network and how to use Sales Navigator; Learn about market, segmentation, how to use the buying center, campaigns for target groups and your social media persona.

Module 3: Network & Sales Campaigns

Get a network & sales campaigns overview; Learn how to use advanced LinkedIn tools; Find out how to design and run connection and messaging campaigns; 

Module 4: Content Marketing

Get an overview of content Marketing; Discover the LinkedIn content types that work the best; Change your mindset; Go deeper in experiential stories and experiential story outlines;

Module 5: Content Ideation & Promotion

Learn how to ideate and promote content; Understand different methods to push audience interaction; Get giveaway posts and define content outlines and OTS;

Module 6: Content Management & Analytics

An overview of content management & analytics; A deeper look into content management & analytics; Learn how to use Trello, Slideposts and content outlines.

Module 7: Content Marketing Next Level

A next level overview of Content Marketing with additional content types and useful tools; A copywriting masterclass with the best techniques for LinkedIn video creation;

Module 8: Personal Branding

An overview of personal branding and of personal brand statement; Look into common products, goals, who are the experts & the competitors; Grasp results, methods, objections and what are the proofs of success; Learn how to create your statement.

Module 9: Personal Brand Compass

Learn how to build your Personal Brand Compass that is going to guide your personal brand; How to define strengths & values - introspection; Learn how to integrate strengths & values into the personal brand compass and to evaluate your compass.

Module 10: Personal Brand Avatar

Now it is time to visualize your personal brand. Develop guidelines and elements that make you stand out from your competition and that help you to create a consistent visual brand image across channels.

Module 11: LinkedIn Profile

Create a profile that converts your visitors into customers, that ranks amazingly on LinkedIn & Google Search. Learn about Growth Hacks on how to make your profile even more powerful.

The LinkedIn Growth Campus was the best training investment of my career


Bora Ger

Strategy Consulting Leader, AdEx Partners

LinkedIn Growth Campus 2021

Early Access

More than 40 high profile professionals are part of the LinkedIn Growth Campus already. Join them!


Membership in the LinkedIn Growth Campus 2021 is limited to a maximum 60 members at a time—that's three groups of no more 20 members. Limiting membership makes sure that everyone gets the attention they need, and will be able to interact with the coach and with each other more effectively on a personal level.


But more importantly, limiting membership makes sure that only leaders and those with leadership potential who are serious about making a real difference in their organizational and personal growth will be learning alongside their fellow achievers. That means you can be sure that everyone at the program has that same commitment to growing and helping you become the best you can be on LinkedIn and in your industry.


Now, answer wholeheartedly and without reserve.

  • Are you ready to focus on reaching your LinkedIn, business, and personal goals?
  • Are you ready to invest 30 minutes a day to learn and implement?
  • Are you ready to soak up new cutting edge knowledge?
  • Are you ready to honestly reflect on your true nature and work on your mindset?
  • Are you ready to actively network and support other community members?
  • Are you ready to live your dream life and change the world?


If your answer is "yes" to all of these questions, apply now to get started.

FAQ

Learn more about the most frequent questions and answers

General

When does the LinkedIn Growth Campus start?

Start now and do the program in your own pace.

What is LinkedIn Growth Campus?

LinkedIn Growth Campus is a course on how to improve your LinkedIn’s potential to its fullest. It makes it possible to access our content, join our community and be coached by our experts.

How do I access the LinkedIn Growth Campus?

When you have enrolled to the LinkedIn Growth Campus with your LinkedIn Sign In, a link to our platform will be sent to your email. Your invite to Slack and the group coaching sessions will follow within 48 hours during weekdays.

How can I book more than one licence?

If you would like a package for several people, we advise you to book a call with an advisor.

Pricing & Payment

Are any possible paid tools from LinkedIn included?

They are not included but the course is made with several free tools or alternatives to the paid tools. We will also let you know which ones of the paid tools are the most worthy and how to use them.

Do you have an affiliate program?

Yes. Please email me@imaginegrowth.institute for more details.